Free · 12 checks · about 20 minutes
The 12-point Amazon
The 12-point Amazon
PPC audit checklist.
The exact checks I run before quoting on any account. Work through them on your own account and you’ll find where the money is leaking — whether or not you ever hire anyone.
No spam. Unsubscribe any time.
What’s inside
Twelve checks, in the order
I actually run them.
Each one comes with the specific red flag to look for — so you know whether you’ve passed or failed it, not just that you should “look into it”.
01
The money leaks
- Search terms with clicks and no orders
- Bids sitting above the break-even bid
- Negative keyword and ASIN coverage
- Branded vs non-branded sales split
02
Structure and control
- One job per ad group
- A working search term harvest path
- Placement multipliers set from data
- Budget caps that cost you revenue
03
The bigger picture
- TACoS trend, not just ACoS
- Defending your own detail pages
- Campaign types beyond Sponsored Products
- Ruling out the listing before the ads
Who this is for
Written for people who
actually run the account.
If you’ve never opened a Search Term Report this will be heavy going. If you have, you’ll recognise most of it — and probably fail three or four checks.
- Brands spending $3k+/month on Amazon Ads
- Sellers whose ACoS moved and nobody knows why
- In-house marketers who inherited an account
- Anyone about to hire an agency and wanting to ask better questions
Would rather I ran it?
Send me your Search Term Report and I’ll work through the same twelve checks on your account, then tell you what I found and what I’d do about it. Free, and no pitch attached.
Get the checklist first →