UK gardening brand grows monthly ad sales 5.6x in three months
Sales had stalled at around £9k a month despite a quality product. After a full audit and rebuild, monthly ad sales reached £54.9k while ROAS rose above 5.
- Marketplace
- Amazon UK
- Category
- Garden
- Timeframe
- February to May 2023
- What we did
- PPC audit, keyword refinement, bid and budget optimization, campaign expansion
Good product, stuck sales
A gardening brand selling on Amazon UK had a quality product and an established presence, but sales had stagnated at around £9,000 a month. Spend was not turning into growth, and the brand needed a plan to break through the plateau.
Four steps to break the plateau
Campaign audit
A full review of campaign structure, targeting, keywords and ad creatives to find what was holding performance back.
Keyword research and refinement
Removed low-converting and irrelevant terms, and focused budget on high-intent, high-volume searches.
Bid optimization and budget allocation
Bids adjusted from performance data, with budget moved to the campaigns returning the most.
Expansion and targeting
New relevant keywords, product categories and customer segments added to reach buyers the brand was missing.
Numbers straight from Amazon Ads
- Monthly ad sales grew from £9,837 in February to £54,903 in May 2023.
- ROAS improved from 3.75 to 5.04, even while ad spend scaled from £2,621 to £10,899 a month.
- Monthly ad orders grew from 839 to 4,354.
- Cost per click and cost per acquisition came down as campaigns were refined.
What's next: With a profitable base in the UK, the brand is now expanding to the Germany marketplace.
See exactly where your budget leaks. Then decide what's next.
We review your Amazon Ads account live on the call and give you a clear, prioritized list of fixes. Keep the plan whether you hire us or not.
- Wasted spend and irrelevant search terms
- Campaign structure and bid gaps
- Quick wins to lower ACoS this month
- A growth plan for your marketplaces
No obligation · Limited spots each week