[Amazon PPC Update]
Now you can see a new metric called “Detail Page Views” for Sponsored Brands & Sponsored Display Campaigns.
🔶 This metric isn’t unique per customer.
🔶 For example, if a single customer visits 10 of your product detail pages, this is measured as 10 DPVs.
🔶 Using Detail Page Views (DPV), you can understand how Sponsored Brands & Sponsored Display campaigns drive consideration of your brand.